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The Optimum Insiders is your backstage pass to the real science behind performance nutrition, training, supplementation & recovery trends. Join our team of expert scientists as they break down the facts, bust the myths, and dive deep into hot topics like protein, creatine, and more. No hype, no fluff—just clear, evidence-based insights to help you make smarter choices. Dive deep into hot topics like protein, creatine, female performance and more.

“Whey protein really rises to the top as being one of the highest quality. It's got all of the essential amino acids. So all of the building blocks that we really need to build muscle… it's kind of the the Gold Medal protein so to speak. ”

Professor Stu Philips Expert in protein

“Creatine is that fast charger. It's the lightning charger, if you will."

Dr. Eric Helms, Phd - Expert in nutrition & training for strength and bodybuilding

“Medals have been won and lost on every day of the menstrual cycle.”

Professor Kirsty Elliott-Sale - Expert in female physiology

Meet the Optimum Insider experts

+1000 papers published, +50,000 citations working with world top athletes separating fact from fiction to give you the inside advantage when it comes to training and nutrition.

What Experts Say About Protein, Creatine, and Female Performance

The science behind Protein

Confused about how much protein you really need? You're not alone. Discover why leading scientists say current guidelines are outdated, how to choose the right protein for your goals, and what’s actually worth it for recovery. Dive into expert content that cuts through the noise to fuel your performance.

The truth behind Creatine

Creatine: muscle-builder, brain-booster… or misunderstood supplement? Optimum Insiders tackle the myths, safety concerns, and emerging research on cognition and performance. Whether you’re an athlete or just curious about its benefits, this is your go-to source for straight-talking, science-backed insight on one of the most effective supplements out there.

Are female needs different to men?

From debunking the bulking myth to separating facts from fads like cycle
syncing, our experts explore what really matters when it comes to female-focused nutrition. Learn how to fuel with confidence and clarity, backed by science—not trends—so every woman can train and fuel smarter and feel empowered.